As you may have noticed, Money Spruce hasn’t seen many updates lately. After quitting my job in May 2012 and becoming a full-time freelancer, there’s just been less and less time to write on here.
Today, I’m announcing the launch of my new business: Content Strategy for Do-Gooders.
CWAM is a one-stop shop for content strategy and creation for social mission-driven businesses and organizations. CWAM’s focus is to help these businesses amplify their social impact using effective content to tell their story, find more followers, and develop a loyal tribe of supporters.
Why am I making this change? There are a few reasons:
1. Social missions have always been close to my heart. After finishing my master’s degree, I passed up jobs with starting salaries of $60,000+ to work as an AmeriCorps VISTA volunteer. I served at a nonprofit in New Haven, Connecticut for a year, living on a stipend of $1,100 a month and supplementing my earnings with food stamps. I learned so much that year as I lived closer to poverty than I ever had before.
After, I was hired as a full-time employee at the same nonprofit and continued to work there. I focused on helping my nonprofit update newsletters, refresh content, and simply do more to leverage online content to bring in more donations and stay in touch with past donors.
2. I’ve become much more than just a “freelance writer.” While writing is still a large part about what I do, it’s still just a piece to the much bigger puzzle of developing a strategy that works for the organizations I serve. In addition to writing, I spend hours strategically deciding what kind of content to develop and incorporating that into a larger content strategy. This strategy includes effective call to actions, email capture, lead nurturing through email, social media, blog posts, static content, and more.
3. Socially-minded businesses are perfectly suited to gain the most from an effective content strategy. Effective content is really about telling a great story. While many brands do a good job telling a story, fewer are actually “story-doers,” to use a term from this article published in the Harvard Business Review. Preliminary research from this study shoes that story-doers may be much more effective businesses than story tellers.
Social businesses like TOMS Shoes and many great others have amazing stories to tell. It’s these stories that earn them a large following of supporters. Supporters are really more than customers. They’re brand advocates who want to make a difference in the world, too.
My BIG goal: help more businesses and organizations harness their own powerful stories to gain more followers and increase the impact of their mission.
Thanks so much for following along on Money Spruce. My life would be incredibly different right now if I didn’t start this blog and hear from all you loyal readers.
If you’re still hungry for more personal finance and other money-related articles, my friends Carrie, Mr. Money Mustache, Paula (and many more) are among my favorites to read for a steady stream of interesting and informative posts.
Wishing you all the best and brightest future,
P.s. - If you or anyone you know may be interested in my services, I’d be really grateful if you’d send them over to this page. Here they’ll be able to get my free report “10 Steps to Maximizing Your Cause’s Impact with Content.” Thanks again for all your support!