What is a “Small Business” Work Retreat?

It’s difficult to find the balance between work and your personal life in the startup phase of your business. You fear that if you step away for even a minute, the entire enterprise will flounder and fail. The truth is that there is a lot of risk associated with starting a business. And it could not work out. But you will never know for sure unless you put your whole self into it. However, that could lead to burn out.

Entrepreneurs have drive, but this can be what forces them into a state in which they are unable to enjoy simple pleasures, they end up innocently ignoring friends and family, and can’t ever relax. Walking the line between work and play isn’t simple, especially when there is so much to sacrifice on both sides.

This is where the “work retreat” comes in. It’s a chance for the owner to switch gears for a bit, use a different part of their brain, while remaining productive and checking things of his or her list. It’s a small business owner’s version of a vacation without the feeling of guilt and fear that if you aren’t growing, you’re dying.

Here are some things to plan for your “work retreat”:

Accounting with Professionals

If you outsource accounting, most of the time you’ll be communicating with your “guy” online. Look for qualified accounting services in Montreal to grow your business, while also giving you a reason to visit once or twice a year. Set an appointment to discuss ideas, plans going forward, or talk about anything that would benefit from a face-to-face.

Boosting Your Marketing

Marketing ideas require inspiration. Being out and about during a work “retreat” gives you a chance to see your potential audience, observe them, brainstorm ideas and more. Carry around a note-taking device and review your comments at the end of the day, hopefully coming up with something tangible by the end of the week like a campaign or a solution to the marketing block you are currently in.

Getting a Photo Shoot

A photoshoot is always a great excuse to get out to an exotic destination. Plan with a local photographer or bring one along to create some visual content that you can use for the upcoming months. You’ll be “working”, but still experiencing a different scenario than the one you have been stuck in for the last few months.

Finding New Suppliers/Retailers/Partners

Meeting face-to-face and being somewhere in person can really give you a leg up on your business. Whether it’s attending a trade show and looking for suppliers, or visiting potential retail locations, being “on the ground” can give you benefits that an online interaction won’t be able to make up. From feeling materials and seeing them yourself, to shaking hands with an important contact, making a trip can be a great way to combine both business and pleasure.

The day-to-day reality of owning a business is not always sunshine and rainbows. There’s a lot of grinding and a lot of sweat. But by switching gears and going on a “retreat”, not only will your mind have a rest, your business will benefit from the inspiration and tasks that you complete while away.

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