Cheap Marketing Ideas for Your Small Business

Owning a small business can be a great way to find freedom for yourself financially and personally. Whether you started your small business to be able to spend more time with family or to break away from the usual 9 to 5 and make your own salary, in order to keep your business going, you have to market. Marketing your business is the key to its success, but it doesn’t have to be an expensive endeavor. Below, you’ll find a couple of great ideas for marketing your small business.

Word of Mouth 

The old age word of mouth marketing is still very much viable today. This is actually still one of the best ways to get folks knowing about a startup. Start-ups don’t always have a lot of advertising money, so they start by letting friends, family and even co-workers know of their business. Of course, you want to focus on telling people who could either become a customer or knows people who may be interested in being a customer.

Social Media 

Using Facebook, Twitter and Pinterest are excellent ways to reach out to the masses. Of course, having a strategy is very important, so make sure to do research, read books or even take courses in social media marketing to make sure you have a solid plan. This doesn’t cost you a dime (other than for the books and course) and could be used long-term to keep new customers coming in.

Send Homemade Gift Cards

It’s a good idea to collect data about your customers so that you know what holidays they likely celebrate and when their birthdays are. You can use this info to create homemade gift cards. Send them out on holidays and birthdays and include a coupon for one of your products or services. You can use web sites like Shutterfly to create gift cards and calendars. If you’re worried about the cost, you can use Groupon Coupons for Shutterfly discounts.

Groupon Coupons offers coupons for over 8,000 other stores and they are free to use without any obligation. There are new deals being added daily, so make sure to check them out. Saving money is just as important as making money for your small business!

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